DARK TALES | ARTISAN PERFUMERY

Dark Tales is an artisan perfumery house where fragrance becomes atmosphere—gothic, cinematic, and emotionally evocative. Each creation is composed in small batches with an uncompromising focus on craftsmanship, depth, and mood, blending old-world sensibility with a refined modern finish.

Founded in 2019, Dark Tales is also the mother company behind all of our other brands—the original house from which our wider universe of scents and concepts has grown.

ILLUSTRATIONS BY:
Umar Setiawan

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ALCHEMIST'S DUNGEON

Alchemist’s Dungeon is a side project by Dark Tales — a return to our origins, where oil and wax-based scents draw inspiration from witchcraft and alchemy.

Crafted entirely from 100% natural ingredients, these creations are not made for fashion but for ritual, meditation, and reflection.

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ARINA FRANZÉN | BOTANICAL PERFUMERY

Botanical perfumery is an ancient craft—almost a form of poetry—built on the quiet complexity of the natural world. Also known as natural or organic perfumery, it celebrates plant-based materials in all their depth: resins, petals, woods, herbs, and roots, each carrying its own character and mood.

Founded in 2023, Arina Franzén Perfumery composes pure botanical blends that transform carefully selected extracts into refined olfactory creations. Natural perfumes often sit closer to the skin and feel deeper in character—darker, softer, and more intimate in their presence.

This house is created by the perfumer behind Dark Tales.

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VILLANIFLŌR PARFUMERIE

VILLANIFLŌR represents the pinnacle of high-end niche perfumery, born from the expertise of Dark Tales and the visionary perfumer Arina Franzén. This collection is a masterful expression of balance, where each fragrance envelops the senses with a gentle yet profound presence. Rooted in the timeless art of classic perfumery, VILLANIFLŌR offers compositions of exquisite refinement, where elegance and sophistication are seamlessly intertwined.

— LAUNCHING MARCH 2026 —

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SCENT REWIND | MUSIC PERFUMERY

Scent Rewind is a music-inspired perfumery brand, powered by Dark Tales, that transforms iconic music decades, genres, and styles into unique fragrances. Each scent is carefully crafted to reflect the essence of a particular musical era, allowing you to experience the mood, energy, and vibe of classic sounds through luxurious, high-quality perfumes.

— LAUNCHING AUTUMN 2026 —

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